April måneds case studies fra Google inden for "effectiveness af Google Display, YouTube & Mobile" er listet nedenfor.
De kan hentes samlet her.
Effectiveness of Google Display, YouTube & Mobile
- Carphone Warehouse: Mobile Search Ads (UK) Ads with sitelinks generated 312% increase in CTR over those ads without. CPAs were 36% lower than desktop
- Advanzia Bank: Mobile Search Ads (Germany) Costs per lead (CPL) fell continuously from the start of the individual mobile campaign, while the number of credit card applications steadily rose. Overall the CPL fell by 56%
- WBS: Mobile Search Ads (Germany) German law firm had to take on ten new staff purely as a result of the mobile advertising campaigns
- Securitas: Mobile Search Ads (Spain) 5% of their new mobile customers are coming through click to call
- 3: Mobile Display Ads (Denmark) Ads appearing on apps achieved more than 2X the CTR and a 36% higher conversion rate than ads appearing on WAP and other sites
- Lovestruck: Mobile Display Ads (UK) Cost per app downloads (CPD) were more than 76 percent lower than expected
- Wozzon: Mobile Display Ads (UK) Double the amount of daily app downloads than prior to the launch of the campaign
- Google Display Network: UK Performance Benchmarking (UK) Keyword contextual targeting on the GDN delivers a CTR 6 times higher than the industry average. When bought via the GDN, remarketing delivers an market-leading CPC of just 38p. See full report at link here
Kilde: Google / mediebureauet Havas Media
